Over the years, digital marketing strategies have been used successfully by various businesses to engage with their customers. And now, businesses have also found that they can use the same marketing principles to attract top talent candidates. The buzzword in the industry today is, “Digital Marketing Recruiters”!

Recruiters use recruitment marketing strategies to identify and attract talented individuals to join their company. The initial three stages involve the talent acquisition funnel – Awareness, Consideration and Interest during which a recruiter will:

• Leverage company branding and messaging to grab the attention of qualified candidates;
• Engage with candidates and make a compelling case to highlight the gains of applying;
• Help prospects to envision their importance in the company.

Recruiters Have to Handle Two Fronts! It must be noted that most B2B companies only need to target one audience to achieve their business goals! However, on the other hand, recruiters have to target two audiences: clients and candidates. It means recruiters have to simultaneously market to two groups with very different goals and motivations:

• Corporates: Businesses hire recruiters because recruiters are better, faster and more effective at finding the required talent. Recruiters have to defend their value, so it is important for them to understand the ways to leverage digital marketing.
• Candidates: Candidates have very different motivations. They want access to the best paying jobs with a decent career satisfaction. They look for companies that have a great culture, offer perks, and have good people. To attract great candidates, recruiters have to cater to these requirements and make certain promises.

Digital Marketing in Recruitment:

Unlike traditional recruitment methods where vacancies are posted in newspapers and employment offices, or where placement agencies are involved; digital recruitment marketing uses social media and related inbound marketing strategies to attract top talent to the business website. Due to this reason, digital recruitment is also sometimes referred to as social recruitment!

How to Succeed Using Digital Recruitment:

Despite the buzzword being “Digital Marketing Recruitment”, very few businesses know what it really means, or how to use digital marketing

in a way that really attracts top talent! Let’s find out the various ways in leveraging digital marketing for recruitment.

• Defining the Business Social Brand: Social brands are a fun and exciting way to tell the world, especially prospective job applicants, about a business. Proper care should be taken to ensure that the social brand created is distinct in order to differentiate it from competitors.

• Initiating Recruitment via Social Channels: Once the social brand for a business is defined, the recruitment efforts can be taken to social media.
  • Paid social advertising campaigns on platforms like Facebook, LinkedIn and Instagram are a powerful way to reach candidates.
  • Another way to leverage social channels for digital recruitment is for recruiters to actively participate in groups on sites like Reddit or send direct messages on LinkedIn to talk to candidates.

• Creating a Career Page in the Business Website: Career pages are a fantastic resource for employers and candidates alike. It is an excellent opportunity to capture candidates’ attention and convince them that the job and the company are exactly what they are searching for!

• Developing a Content Marketing Strategy: A compelling content is what compliments the career page in a website. Content marketing is perhaps the most essential element of any inbound marketing strategy, as well as any digital recruitment strategy. It is all about educating an audience. This can be initiated by creating content that clearly demonstrate the values that a business brings to its employees.

• Capturing Candidate Leads and Engaging with them: A lead capture page is a type of landing page that prompts the visitor to fill out a lead capture form with their email address and other relevant information. A few things can ensure that candidates don’t leave the page without providing their information:
  • Use vivid, exciting language, especially in your headline.
  • Keep the CTA bright and bold.
  • Highlight a few key ways candidates will benefit from sharing their information.
  • Keep it simple. Name, email id, contact, and area of interest should suffice.

On successfully capturing a candidate lead, it’s time to engage with them! Email and SMS campaigns are two great ways to build candidate relationships. Conclusion: As the world move towards more digitization, so should your approach to recruitment marketing. And leveraging digital marketing is the way to go ahead. The above discussion should help you to create your own digital recruitment market strategy but, if you aren’t very sure it’s always advisable to hire the services of a professional digital marketingcompany. Wishing you a smooth experience in your digital marketing recruitment.